Globalisation and Caribbean identity Essay Example

A Comprehensive Marketing Planning Case Study

Question - Write a contextual analysis investigation on Marketing Planning? List of chapters Presentation. Undertaking 1 (M1) P1 Reviewing the changing viewpoint in promoting arranging. P2 Evaluating the associations ability to get ready for its future advertising action. P3 Examining the methods for inspecting an association and breaking down the outer components that influences the promoting arranging. P4 Carrying out the authoritative examining and investigation of outer variables that influences the showcasing arranging Undertaking 2 (M2) P5 Accessing the fundamental boundaries of showcasing getting ready for Nelson Professional Clothing. P6 Explaining how to beat the boundaries to promoting arranging. Errand 3 (M3) P7 Marketing plan for an item or administrations. P8 Importance of showcasing anticipating the association in the vital arranging process P9 Techniques for new item advancement P10 Recommendations for evaluating strategy, dispersion and correspondence blend. P11 Factors influencing the powerful usage of the promoting plan. Assignment 4. P12 Ethical issues affecting advertising arranging. P13 Response of Nelson Professional Clothing to moral issues. P14 Examples of purchaser morals and their impact on promoting arranging. End. Reference List Presentation Advertising arranging can be alluded to as the diagram that helps in plotting the general promoting endeavors of an association. The market arranging by and large outcomes in a showcasing system that helps in improving the deals and benefit from the business (Glaser and Traynor, 2014). This task manages aggregating a showcasing review for Nelson proficient attire, appropriate strategies for investigating and surveying the primary boundaries of the association alongside chalking out a viable promoting plan. Furthermore, the task likewise concentrates its light on the moral issues that the association needs to react and the manners in which that moral issues impact the advertising arranging. Assignment 1 (M1) P1 Reviewing the changing point of view in promoting arranging Presently days when showcasing arranging is made, it is basic to remember the explanation for its change. The various purposes behind which the market arranging is changed are because of the adjustment in necessities and requirements of the clients and their purchasing conduct. Likewise, so as to keep a serious pace with the evolving contenders, change in showcase arranging is required. As per Chang and Cheng (2014) the market arranging is changing because of presentation of new advances where the use of the cutting edge innovation is a significant piece of the any retailing organization. In this technically knowledgeable current world, more the associations will be slanted towards innovation, the deals and benefit will increment. What's more, the other explanation of rolling out an improvement in showcase arranging is the failing to meet expectations execution of Nelson Professional Clothing where the organization confronted an immense misfortune because of worldwide downturn in 200 8-2009. This brought about disappointment in meeting the operational exercises just as lead to scaling down of representatives just as auctioning off the benefits (Gunder, 2011). P2 Evaluating the associations ability to get ready for its future promoting action Subsequent to confronting a colossal misfortune because of downturn, Nelson Professional Clothing needed to battle a ton for meeting their operational exercises by both cutting back the workers and selling of the benefits of the organization. In this way, the organization recruited Gantts Hill Research and Consultancy Group (GRCG) so as to chalk out a powerful showcasing plan for what's to come. The association is able enough to confront the change since it has just confronted a great deal of obstacles during the period of downturn (McKay, 2014). The capacity approach is one of the methodologies that utilization the offer of the clients so as to set up the presentation objectives that depend on commitment of qualities. The GRCG bunch comprehends the advantages of the association and furthermore assesses the limit that the association needs to confront a significant change in showcase arranging that may influence the staffing frameworks and the effectively set promoting systems (Tower s, 2012). Besides, the organization is anxious to break down the promoting techniques that incorporates dissect of the qualities, shortcoming, opportunity and dangers of the organization. P3 Examining the methods for reviewing an association and investigating the outside elements that influences the promoting arranging The method that the promoting head of GRCG had received for breaking down the outer elements influencing the market arranging is the SWOT investigation. The quality of Nelson Professional Clothing is the low value system where it gives great quality items at a significant low cost. What's more, the presentation of current and refreshed advances such as self looking at machines, ECR, electronic rack naming and so forth will help the organization in decrease of additional worker cost (Anderson, 2012). Also, this quality will give the organization an additional upper hand over different organizations. Also, the shortcoming of the organization is that it needed to auction a portion of the advantages because of downturn. The chance of the organization can be presentation of broadened items into the market at sensible costs (Mooradian et al. 2012). Since the clients think about the great nature of results of this organization, they will be anxious to have the items again from the organizat ion. In any case, then again as indicated by Karakaya and Parayitam (2013) the danger of the organization is the rising worldwide rivalry and worldwide financial emergency. P4 Carrying out the hierarchical evaluating and examination of outside elements that influences the promoting arranging The investigation of outside components that influence the market arranging of Nelson Professional Clothing is talked about therefore. The association needs to investigate the outside condition for chalking out or figuring a successful advertising getting ready for the government assistance of the organization and to increase an upper hand over its rivals. The political factor incorporates the political security, charge rates, duties rate and enactment of UK (Castleberry, 2014). Also, financial components incorporate the monetary state of UK because of an unfriendly impact of downturn, the interest of its items and costs of the item. In addition, the social elements incorporate the convictions and estimations alongside the way of life and expectation for everyday comforts of the individuals. The social factors likewise remember the investigation of the clients for the premise of their age, sex, pay, instructive foundation and occupation (Bazini and Ramaj, 2013). The innovative elements incorporate the ramifications of present day innovation into the business that helps in decreasing the work expenses and creation cost and builds the benefits and nature of item and administrations (Schultz, 2012). The lawful components incorporate the principles and guideline the association follows during the creation of the merchandise. It additionally incorporates the working hours, the representatives and work laws states of business and pay scales. The ecological components incorporate the preparing of the waste materials before removal and strategies to diminish the carbon impression. Examination of these elements helps in making a fruitful showcasing plan (Perret and Holmlund, 2013). Errand 2 (M2) P5 Accessing the principle boundaries of promoting getting ready for Nelson Professional Clothing The viability of various initiative styles of various associations is examined in this unique circumstance. In totalitarian initiative style, the administrators and the higher authorities are the center chiefs. The representatives needed to work as indicated by the guidelines and guidelines of the organization independent of any issues they face. Such administration can be a hindrance to the market arranging in light of the fact that new thoughts are not permitted to stream inside the association (Tyssen et al. 2013). This builds the decrease of representative maintenance and furthermore the workers don't secure fulfillment in their position. For the participative initiative style, the pioneers examines with the workers before taking any sort of choices. Be that as it may, this style faces difficulties at the hour of crisis an additionally during the hour of taking choices inside a brief timeframe. Also, the value-based administration style centers around giving prizes or disciplines that depends on the consequences of the presentation (Arnold and Loughlin, 2013). This makes the workers move towards a shared objective and makes the wok repetitiveness and development in this administration style is missing. This is on the grounds that disappointment of the thought can prompt discipline of the representatives so the workers ideally dont face any challenge in giving out thoughts. These diverse administration styles are the primary boundaries in compelling showcasing arranging. P6 Explaining how to conquer the obstructions to promoting arranging Nelson Professional Clothing can free of hindrances and make a viable showcasing arranging by the accompanying ways. The association can assemble more data of the market pattern by doing a striking and legitimate statistical surveying. This is on the grounds that; assortment of wrong information can prompt an erroneous market arranging that will have an unfavorable impact to the matter of the association (Bazini and Ramaj, 2013). What's more, statistical surveying in regards to the market development, net worth and dynamic procedures should be possible to stay away from and beat the obstructions. The better comprehension of the clients, the necessities and prerequisites of the potential clients can likewise be the method of defeating obstructions. Use of present day innovation like information the executives framework, process computerization, coordinated effort and multi direct battle the board helps in beating the obstructions to set up a successful advertising arranging (Towers, 2 012). What's more, the evacuation of existing lawful obstructions can help in conquering the boundaries in promoting arranging. Also, a two route correspondence inside the association and outside the association alongside fixing a solid spending plan of th

Management theories Essay Example | Topics and Well Written Essays - 1500 words

The board speculations - Essay Example While administrators direct, rely upon control and spotlight on authoritative frameworks and structure, pioneers advance, rouse trust and spotlight on people in an association. Furthermore, administrators and pioneers vary extraordinarily in that pioneers have people tailing them while supervisors have people working for them. Also, pioneers will in general be splendid and appealling, such as facing challenges, visionary and imaginative among others. They use non-coercive type of impact to cause people to accomplish certain objectives (Bertocci 2009, p.7). Conversely, supervisors are reasonable, issue solvers, and by and large, they center around authoritative objectives, structures, staff just as the accessibility of assets. For the most part, supervisors utilize formal and objective technique when sorting out individuals while pioneers use energy and blends feelings when managing their subordinates. Administrators need to manage complex issues in an association like setting guidelines for advancement, creating activity plans, and successfully utilizing accessible asset (Klein 2007, p.2). Also, the viability of pioneers is controlled by the achievement of objectives while managers’ adequacy is dictated by results like overall revenues (Bertocci 2009, p.9). By the by, pioneers and supervisors way to deal with errands in an unexpected way, that is, pioneers take a gander at the issue and think of imaginative arrangements. Their appeal and commitments causes them to persuade workers to put forth a valiant effort and to adequately tackle any issue emerging. Interestingly, chiefs set up techniques to shape groups and join thoughts to think of suitable answer for any issue. They urge their subordinates to share their perspectives so as to diminish innate hazard and advance achievement. In like manner, the two of them have various ways to deal with hazard in that as pioneers are daring people, directors are chance disinclined. All the more along these lines, pioneers are the facilitators when choices are made while administrators are included

An Analysis of “Do Not Go Gentle Into That Good Night” free essay sample

When moving toward death, insightful men are vigorous to rave against death since their insight contemplations despite everything remain. Until emptying out what they thoroughly contain, insightful men realize the time has come to go into that great night, which alludes to death. Great men, the last wave by, crying how splendid Their delicate deeds may have moved in a green inlet, Rage, rage against the perishing of the light. (line 7-8, Do Not Go Gentle into That Good Night) In this refrain, Thomas advances a gathering of good men. In my brain, great men are mindful and solid. Besides, they like to give their psyches completely to what they are doing. Clearly, this kind of men is in the minority as the sonnet says â€Å"the last wave by,† (line 7) Perhaps Thomas suggests that his dad is a decent man and he merits God’s favoring. Great men self-announce that their works are sufficiently splendid to move in a green sound. We will compose a custom article test on An Analysis of â€Å"Do Not Go Gentle Into That Good Night† or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page â€Å"Green bay† most likely alludes to a significant level. Be that as it may, they are crying since they don't get enough notorieties and prizes relating to their endeavors. In any case, great men don't accommodate to the affliction and they need to change the present circumstance. The date of death appears to be too soon to them. They rage, rage against death. Wild men who got and sang the sun in flight, Also, learn, past the point of no return, they lamented it on its way, Do not go delicate into that goodbye. (line 10-12, Do Not Go Gentle into That Good Night ) Wild men are another gathering of individuals who invest their energy futile. They go through the days just on hanging out and doing nothing valuable in the sun without thinking about their own future and dream. Here â€Å"sun† is a similitude for solace and relaxation. They sit around idly in diversion and pursuing useless things which in the end come to nothing. At the point when passing nearly finds them, they understand the genuine significance of life and lament the days which should be important. The time left for them is restricted. They make progress toward more opportunity to set up a point and appreciate the joy during the time spent taking endeavors. Grave men, close to death, who see with blinding sight Blind eyes could blast like meteors and be gay, Rage, rage against the withering of the light. (line 13-15, Do Not Go Gentle into That Good Night) Grave men are the last gathering of individuals that Thomas depicts. They experience issues in observing. I notice that â€Å"blinding†, â€Å"blaze†, â€Å"blind† and â€Å"be† are the words all beginning with â€Å"b† sound. â€Å"B† sound let me think about the sound when plants or blossoms are maturing and volcanoes are emitting. It is a sound with incredible, vigorous and unstoppable spirits. Despite the fact that lacking one of the capacities to detect the world, grave men are firmly ready to contact the world as though they never get enough. â€Å"Blind eyes could burst like meteors† (line 14) This is a representation that implies grave men never recognize their expectation and consistently hold an energetic demeanor towards life. A debilitated individual despite everything can battle against the fate. Why solid individuals yield to death? In the last verse, the artist calls attention to that this sonnet is especially composed for his withering dad. â€Å"Curse, favor, me now with your wild tears, I ask. (line 17) In this sentence, â€Å"curse†, â€Å"bless†, â€Å"fierce† and â€Å"tears† all have the rhyme â€Å"s† which makes the tone delicate sounding. Thomas asks his dad to bite the dust with outrage, not lowliness. Whatever the ways, the revile or favor, the writer can tolerate it inasmuch as his dad not give up to death. This sonnet is organized in a structure called villanelle, which has 19 lines in length, however just uses two rhymes. In this sonnet, â€Å"night†, â€Å"light†, â€Å"right†, â€Å"bright†, â€Å"flight†, â€Å"sight† and â€Å"sight† all end with â€Å"t† sound and â€Å"day†, â€Å"they†, â€Å"bay†, â€Å"way†, â€Å"gay† and â€Å"pray† all end with â€Å"ei† sound. The mood of this sonnet follows as â€Å"aba, aba, aba, aba, aba, abaa†. Besides, it is obvious to see that initial five verses are triples and last refrain is a quatrain, which is additionally another standard of villanelle. There are two holds back in the sonnet. â€Å"Do not go delicate into that goodbye. † (line 1) is rehashed in line 6, line 12 and line 18. â€Å"Rage, rage against the perishing of the light. † (line 3)is rehashed in line 9, line 15 and line 19. Thomas asks his dad to seethe against a quiet end and try to oppose his destruction. He likewise underlines passing is correct. Be that as it may, we should hold fast for our life. Just along these lines, would we be able to state that we are content and not lament for as long as we can remember while thinking back it.

The Best Fonts for Your Resume Ranked

The Best Fonts for Your Resume Ranked When you are writing your resume, the font might seem like the least of your worries. You want to ensure you tailor your resume for the job position, to include all the relevant information and generally, for you to come across as the right pick for the job.But the font you use does actually matter and you shouldn’t just stick to the automatic choice in your text editor.Hiring managers won’t spend more than six seconds looking at your resume. This means they will make a value judgment based on the visuals â€" if your resume looks professional and polished, the manager will spend more time on it. In order to make a good visual impression, you need to have an appealing font.Research has shown that font isn’t just about the looks. It actually influences how the reader will perceive the message. By simply changing the font, you could be turning your resume into a more professional resume or you could make it less serious and ambitious.By selecting the right font, you can set a subc onscious tone for your resume that means the hiring manager will like you.So, what are the best fonts to use? In this guide, we’ll be exploring the seven top fonts to use outlined by hiring managers and designers. We’ll also shortly explore some of the fonts you don’t want to use. WHAT TO KEEP IN MIND WHEN PICKING THE FONTNow, before we get started with the fonts, let’s consider what you should keep in mind when picking the font for your resume. There are three basic principles to focus on:The font has to be readable. This might seem like a given but it’s important to pay attention to it. You need to remember the hiring manager doesn’t want to waste a lot of time looking at the resume â€" therefore, the font needs to be immediately readable and not something that opens up as you stare at it longer. In a way, you want the words to jump out of the resume on the sub-consciousness of the hiring manager.The problem you might have here is that you know your resume inside out. Therefore, judging the readability can be difficult. You already know what it says and this will help you ‘read’ the resume. It’s a good idea to test the font’s readability by making a friend look at it â€" this gives you a more authentic understanding of the readability.The font looks good in the correct size. You should also keep in mind that different fonts react differently to size changes. Your chosen font might look good when you started writing at 12 points, but then you need to scale it down to 10 points and it all goes a little haywire. Generally, your font size should be between 10 and 14 points.The font needs to fit the purpose. Your resume should have a purpose â€" other than the obvious one, which is to get you hired. For example, are you highlighting your academic prowess for a research role? Is the resume for a design-based role in which case you want the font to play with your attention to a good and different design? As you will see in the below list, certain fonts have a certain character to them and you want to make sure the font you choose fits with the purpose of your resume.So, when you are thinking about the font, your thought process should be:1. Does the font convey the right purpose?2. Does it look good in the size Im using it in?3. Is the text immediately readable?Again, it’s a good idea to not only look at the resume yourself but have a friend go over it â€" they can let you know what kind of vibe they are getting, how the font looks and feels and whether they find it easy to read or not.One thing to keep in mind is the use of applicant tracking systems (ATSs). These are essentially computer algorithms that scan your resume to either pass it forward in the hiring funnel or not.Now, it’s important to use a relatively generic font to ensure the computer can read it. You should also always check if the organization has specific rules regarding the formatting (including font) and follow these to ensure a simple formatting issue doesn’t get your resume rejected.THE TOP 7 FONTS TO USE FOR YOUR RESUMEWith the above in mind, let’s see what are the top fonts to use for your resume.Georgia For a classic font choice, you could opt for Georgia. It’s a serif font, which uses thicker strokes specifically designed to create more clarity on a computer screen. It definitely benefits from looking the same whether you are viewing a Word-document or a PDF.Georgia has a classical look without compromising on modern digital formatting. If you are looking for a simple font that looks good and professional, Georgia is definitely a good choice. It’s not surprising or playful but a safe pick for a traditional resume. In a CNBC survey, four of the eight experts picked it as a great font for a resume.Trebuchet Trebuchet’s designer Vincent Connare has said he wanted to create a font that appears and behaves well on a digital screen, hoping to achieve a “modern open humanistic feel with glyph specific features”. It creates a lovely contrast in texture and provides you with something different from the other sans-serif fonts on the list.The round and friendly font is especially good for creative fields, such as marketing. But you can use it on any resume â€" from the graduate level to the more experienced resume. Trebuchet is a good choice because it’s used by most operating systems as a core font and therefore, reading it won’t be a problem.Arial As another member of the popular sans-serif family, Arial is a clean and safe choice to make. It actually contains more humanist characteristics and is, therefore, relatable and non-aggravating font to use. Like Georgia, it has a modern feel to it without looking too stylish.If you are looking for something classic for a traditional or first-time resume, Arial is a good option. However, if you want to stand out from the crowd or show your creativity, it isn’t the most suitable font.Now, the Arial font family has a range of styles from Light to Bold Italic. The regular is the best option for a resume, although you could play with the different designs in your headings and sub-headings.Calibri Calibri is another great choice because of its familiarity. It has been the default font in Microsoft Word since 2007, but this isn’t to its detriment. It makes it easy on the eyes and the reader doesn’t have to ‘get used to it’. Its creator Lucas de Groot has described it as a font with “a warm and soft character”.Now, Calibri’s popular use does make it a slightly ‘lazy’ option. You do want to consider this when thinking about using it. However, if you are applying for your first job and you need a safe font to write your resume with, Calibri is definitely worth keeping in mind. It’s a great font for resumes in a variety of industries and if you have to send a general resume for a job site, this would be a great pick.Tahoma If you want another popular font but perhaps with a bit more texture to Calibri, you should consider Tahoma. It’s been widely used in Microsoft Windows and it is a standard choice for resumes. The great benefit of using Tahoma is its narrow body which allows you to fit more letters in a smaller space â€" if your resume has a lot of information to it, you should definitely consider using this font.The font is also popularly used in technical publications. Therefore, it can be a great pick for technical industries and technology-focused resumes, in general. It’s also a good font for more experienced job seekers, exactly because it allows a lot of text without losing readability.Garamond Garamond is a classic font that might seem a little out-dated choice. The font’s precursors have been in use for 500 years so it definitely works and is easy on the eye. It also benefits from looking readable even when you push the font size down or tighten up the spacing.The two qualities, old-fashioned look and a high readability in a smaller size, have made it a popular option for those adding a list of experience and skills. It’s definitely a great choice for academic resumes and for those with year’s worth of work experience. Garamond adds to the feeling of professionalism and expertise. If you are applying for a traditional job in a traditional industry, then Garamond is definitely a good option to keep in mind.Didot Finally, you could go with Didot. It’s a distinctive serif font with roots in Paris, France. Perhaps its romantic feel isn’t a big surprise then. Didot has an elegant and rather fashionable design to it. It’s playful and it’s different â€" it has a creative feel to it without making it difficult to read.Didot is a rather popular choice for the creative industries. It’s often used in the world of fashion and photography, making it a perfect choice for resumes looking to land a job in these or other similar industries. If you want your resume to stand out, then this font is definitely worthy of a try.THE FONTS YOU NEVER WANT TO SEE IN A RESUMEThe above seven are definitely worth considering when writing your resume. You could, of course, pick something that’s not mentioned in this post. The world is full of worthy fonts in all kinds of shapes and sizes.However, a few fonts in the world are not worth considering under any circumstance. These can cause the hiring manager grow a few extra grey hairs. So, make sure you don’t pick these fonts under any circumstance:The worst fonts to use in a resumeComic SansEveryone should know by now that Comic Sans is the biggest font mistake you can ever make. It replicates the look of an old comic book speech bubble and it really shouldn’t be on a serious resume â€" or many other things, for that matter.ImpactImpact is big and bold. While these are not bad impressions for a resume, the font is simply too much for a professional document. It’s not easy on the eyes so avoid it at all cost.WindingsWindings is essentially a comedy font and therefore, you shouldn’t even consider it on a serious document. This is a bit of an obvious thing to say but people have done outrageous things in their resumes so it’s worth mentioning.Times New RomanThis might be the most surprising font on the list. However, it isn’t due to the font looking weird bur rather down to its popularity.Times New Roman is used so widely that it won’t help your resume stand out. It will give it a boring and safe feel â€" something that won’t help when you want the job.CourierCourier tries to emulate the look of a typewriter and that’s exactly what it does. But we live in the 21st century and you’re resume shouldn’t look like it was typed using an old typewriter.FINDING THE BEST FONT â€" THE BOTTOM LINEThe above tips should help you in picking the right fonts for your resume. The seven are definitely worth considering, with the above list of five worth avoiding at all costs.Essentially, the right font is determined by the purpose of your resume. What kind of message do you want it to convey? Are you looking for something safe and traditional or do you want to be more playful? After you find fonts to go with your message, it’s down to presentation. It’s important to test different fonts and consider changing font size. This can dramatically change your font and improve the readability.

A Worldfamous The Great Gatsby Book - Free Essay Example

The Great Gatsby, written in 1925 by Francis Scott Key Fitzgerald. It has been considered a classic for his symbolism and themes. It is heavily centered on social classes, social constructs, and the American dream. It is a story of undying hope and love for another. That ends in tragedy. Many people consider The Great Gatsby to be a must read for high school students. James Gatz, better known as Jay Gatsby, grew up in North Dakota, to Henry Gatz. Jay Gatsby is a hopeless romantic who held out his hope for Daisy for years, and through many struggles. Gatsby tried to return from war just to be with Daisy and he spent all the money he had trying to find her. This is what Nick meant when he said it was an extraordinary gift for hope, a romantic readiness such as i have never found in another person. (pg 2). This hope is what caused Gatsby to get rich by helping organized crime. This hope is what led him to New York, led him to buying a house, and incentivized him to throw extravagant parties. All in the hope of attracting Daisys attention. Gatsby eventually resorted to asking Nick for help to achieve. After all these years his hope was finally within reach. Only to be ripped away again by an unfortunate accident, and killed the next day. Gatsby is represented by green, black, brown, purple, and gold. Green for his hope, black for his mysterious life a nd eventual death, brown for the poverty he lived in, purple for wealth, and gold for the extravagance of his actions. Meyer Wolfsheim is a jewish, middle aged man. He is also a prominent member in organized crime and a business partner with Gatsby. Meyer helped Gatsby make his fortune when Gatsby returned from the war and ended up penniless. Meyer did not do this out of the kindness of his heart however. He merely used Gatsby to make more gonnegtions. We can tell that Meyer has Gatsby find new people because of the interaction when Nick first meets Meyer, Meyer says to Nick I understand youre looking for a business gonnegtion. (pg 70). Only for Gatsby to answer Oh, no, this isnt the man. (pg 71). Meyer likely doesnt care much for Gatsby, supported by the fact he doesnt attend Gatsbys funeral. I would say he most closely represents the negative side of green, being greedy and money-driven. Tom Buchanan, an old money, ex-sports player. He has a short temper, hes prone to violence, rather arrogant, a frequent liar, an alcoholic, a racist, and a cheater to boot. Tom is almost the exact representation of a corrupt aristocrat. His obscene wealth and horrible character traits making him one of the least ideal people to be around. However, Daisy was unlucky enough to marry him. Tom goes on to run around with other women, one of which being Myrtle. Whose nose gets broken in an argument with Tom. Everyone around Tom is likely to be hurt by him. I would assign purple and red. For his arrogance, wealth, and temper. Daisy Buchanan, wife to Tom, cousin to Nick, and an old acquaintance to Gatsby. Daisy doesnt care about anyone around her. She doesnt care for her daughter, having her raised by a nurse. She doesnt care for Tom, she even went and cheated on him. Nor does she care for Gatsby, she didnt even bother to send a flower to his funeral. There is the possibility that Tom prevented her from sending a flower. However I find this unlikely because she went so far as to cheat on Tom in the first place. If she cared enough she would have taken the risk to send flowers. I would give Daisy black for her evil ways. Jordan Baker is a friend of Daisys and eventual girlfriend of Nicks. Shes also a competitive golfer and independent woman. Representing the change in women that happened around the 1920s. Brought about by the ability to vote and find their own work. Jordan is also careless, reckless, and self-centered. She drives terribly but doesnt fear and accident because it takes two to make an accident. After the death of Gatsby and she talks to Nick again she appears to no longer care, claiming to be engaged to another man. I would give Jordan orange, for her fiery new woman spirit. Nick Carraway is the narrator of The Great Gatsby. He was a soldier in WWI, graduated from Yale, and them moved to New York to become a bond man. Nick tends to reserve his judgement until after everything is said and done. He describes himself as the most honest person he knows. Which seems quite true given the crowd he socializes with. Nick, like Gatsby, grew up in the West. Which is to say, an entirely different world than the East. Which is probably the source of his different values. He becomes friends with most of the other characters mentioned in the book. Nick also seems like he is the most saddened by Gatsbys death, other than Gatsbys father. I would assign blue to Nick, not only for the sadness he feels at the death of his friend, but also for the loyalty and wisdom he shows throughout the book. George Wilson is the owner of a gas station in an area known as the Valley of Ashes. He has stuck up a business deal with Tom. To buy Toms car and resell it for a profit. George became sick when he learned Myrtle cheated on him and devastated when he learned Myrtle was killed. Becoming a husk of a man he was days before. He became obsessed to the point of murder for the death of his wife, killing Gatsby because he believed he was the perpetrator. Unfortunately, he killed the wrong person in the end as Daisy was the one who was driving, not Gatsby. I would assign blue to George, for the crushing sadness he felt. Myrtle Wilson, Georges wife, and Toms mistress. She is a victim of Toms violence. Getting her nose broken just by saying Daisys name. She seems to be unable to stand being married to George, backed up by the quote Neither of them can stand the person theyre married to. (pg 33). Tom cant stand being married to Daisy and Myrtle cant stand being married to George. Myrtle was misled by Tom to believe that Daisy was a Catholic and therefore against divorce. Myrtle tried to flag down the car that hit her because she believed Tom was in it. So she likely spent her last few moments believing Tom had just killed her. Myrtle represents green and red to me. Green for the greed of yearning to marry Tom and red for the anger she felt towards Daisy. In the end, most of these characters suffered at the hands of the others. This can be due to their harmful and dishonest nature. Or to the unfriendly society of the upper class. Or any other culmination of the negative aspects of society associated with the upper class. What may just be the worst part of this tragedy is that it is entirely avoidable. If they were only more honest or less old fashioned more characters would probably have ended up happy.

Sigmund Freud s Influence On Psychology - 751 Words

Sigmund Freud was born, May 6, 1856, and died 23 September, 1939. He was beyond a doubt one of the founding fathers of modern psychology. Sigmund Freud examined the human mind more in depth than anyone before him. His contributions to psychology are immeasurable. He was very influential throughout the twentieth century. His theories, and research have influenced not only psychology, but many other areas of culture, including the way people raise their children even today. Freud influenced language and embedded it within the modern vocabulary of today. Words like: anal (personality), denial, libido, Freudian slip, repression, cathartic, and neurotic are just a few of the terms he created that are still widely used. Freud held the belief that when explaining our own behavior, we rarely give an accurate account of our motivation. It is not because we are intentionally lying. Although people are good fooling others, they are even better at fooling themselves. The rationalizations of our conduct are actually disguising the real reasons. His life’s work was spent predominately trying to find techniques of circumventing this camouflage that hides structure and function of the personality. Sigmund Freud really gained substantial recognition with his first book, co-authored with Josef Breuer, â€Å"Studies in Hysteria.† The book is based on a new theory that physical symptoms often surface as the result of repressed events. Not only did this new theory change the direction of Freud’sShow MoreRelatedSigmund Freud s Influence On Psychology1131 Words   |  5 PagesSigmund Freud By Sarah Kaden Sigmund Freud was born in Frieberg, Moravia, in 1956. Four years later, his family moved to Vienna, where he would continue to live and work for much of his life. He was a brilliant student and entered the University of Vienna when he was seventeen, with a plan to study law. However, he decided to study medicine, where his subjects included philosophy, physiology, and zoology. He graduated in 1881 with an M.D. He married Martha Bernays in 1886, and had six childrenRead MoreSigmund Freud s Influence On Psychology1115 Words   |  5 PagesSigmund Freud was born in Frieberg, Moravia, in 1956. Four years later, he moved to Vienna, where he would continue to live and work for much of his life. He was a brilliant student and entered the University of Vienna when he was seventeen, with a plan to study law. However, he ended up deciding to join the medical faculty, where his studies included philosophy, physiology, and zoology. He graduated in 1881 with an M.D. He married Martha Bernays in 1886, and had six children, the youngest of whichRead MoreMoore 1. Kristen Moore. Mrs. Kristy French. English Iii1443 Words   |  6 Pagesthe Relevancy of Freudian Psychology When one unintentionally says something that reveals their thoughts, this is known as a Freudian Slip. 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DisputesRead MoreFreud And The Unconscious Mind997 Words   |  4 PagesFreud and the Unconscious Mind Known widely as the Father of modern psychology, there is not a scholar in the current history of psychology that has been so widely debated, criticised or had as much influence on our current ways of thinking and understanding layman’s psychology as Sigmund Freud. To put into context his vast influence, consider the term ‘Freudian Slip’ a phrase so innocuous yet extremely telling of the vast influence of Sigmund Freud on our everyday life. Freud represents a layman’sRead MoreSigmund Freud And Its Impact On 20th Century Ego Psychology Essay1518 Words   |  7 Pages Sigmund Freud, Psychoanalysis and the impact on 20th Century Ego Psychology Meghan Laubengeyer Temple University Psychologist, psychoanalyst, doctor of medicine, and author, Sigmund Freud’s contributions to the world of science and psychology were far from limited. The self and widely regarded scientist was born in Friedberg in 1856 where he lived before moving to Vienna, Germany, where he would later produce founding revelations at the birth of psychology as a scienceRead MoreThe Theory Of Personality Psychology1019 Words   |  5 Pageslike a big stew mixed with emotions, behaviors, and patterns of thought that truly define a person. Personality Psychology is the study of these different patterns among a group of people or culture. The studies of psychology started from Hippocrates’ theory that argues that personality traits are based on four different sections. This heavily influenced modern personality psychology. Three important psychologists helped shape the way humans define the term personality. Alfred Adler is one of these