Pepsi Summer Project Report - 12738 Words

EXECUTIVE SUMMARY I, Sushant Rai, feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is â€Å"ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO†. The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes, in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab, and asked selected questions to the Distributors and retail outlet owners who were†¦show more content†¦Major strides in technology have considerably shortened time amp; distance. New products are launched amp; astonishing pace are available worldwide in a short time. Communicating ones media are proliferating new distribution channels amp; formats keep appearing. Competitors are everywhere amp; hungry. Marketing Mix : ( 4Ps OF MARKETING) Marketing mix is a by-product of customer oriented marketing approach. After identifying the market amp; gathering the basic information about it, the next step in the direction of market programming is to decide upon the instruments amp; the strategy for meeting the needs of the customers amp; challenges of rival sellers. According to W.J. Stanton, â€Å" Marketing mix is a combination of four elements such as product, pricing structure, distribution system amp; promotional activities used to satisfy the needs of an organization’s target market amp; at the same time achieves its marketing objectives. Every business enterprise has to determine its marketing-mix for the satisfaction of the needs of the customers. Marketing mix represents a blending of decision in four areas product, pricing, promotion amp; physical distribution. These elements are inter-related, because decision in one area usually affects action in the others. Marketing mix is marketing manager’s instrument for theShow MoreRelatedTips about Investing in the Stock Market Essay1199 Words   |  5 PagesWarren Buffet once said â€Å"Risk comes from not knowing what you are doing† (Warren Buffett Quotes). With that being said, I would invest in for this project. First I looked at my old notes from my previous personal finance classes to see if I could find any tips about investing in the stock market. The result was learning that it is best to invest in companies with products you use on a daily basis and to see the long term stock prices of those companies. With that I started coming up with a listRead MoreWhen You Think Of The Beverage Industry, There Are Several1661 Words   |  7 Pageswhich refers to the threats that new competitors have on an existing industry. While there lie thousands of different types of soft drinks in the world, Coca-Cola has a much lower pressure rating against the threat of any new entrants. In addition to Pepsi, Coca-Cola has a strong enough brand name as well as exceptional distributing channel that helps sets itself apart from other competitors. Another barrier that many industries cannot compete with Coca-Cola in is the expenses of labor, operational vehiclesRead MorePepsi Project Report13786 Words   |  56 PagesA SUMMER TRAINING PROJECT REPORT ON â€Å"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS† SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. 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The first of these industries is the telecommunications industry, which aims to create systems that enable the transmission of messages over various distances electronically, (‘Telecommunications Industry’, 2014) for which the businesses chosen are Vodafone Spark. The second industry is the beverage industry, which includes those who make and sell drinks other than water for which Coke Pepsi willRead MoreHuman Resource Management And Corrective Measures3007 Words   |  13 Pagesdownsizing, that reduction in expenses may be the best solution to cut costs not cut the training budget and develop the skills of staff or motivate employees or make corrections required to do wrong company and develop incentives and project management programs. Coca-Cola and Pepsi-Cola have been evaluated as best companies in the field of employers in the world and job satisfaction for employees and the dissemination of good culture in the workplace to motivate staff and understanding between the administrationRead MoreImpact of Celebrity Endorsement on Consumer Buying Behavior with Respect to Soft Drinks8005 Words   |  33 PagesA Grand Project on Impact of Celebrity Endorsement on Consumer Buying Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I, hereby, declare that the Comprehensive Project report Project titled, â€Å"Impact of celebrity endorsement on consumer buyingRead MoreSupply Chain Management of Pepsi10053 Words   |  41 PagesDissertation Report On â€Å"A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna† At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: