Sigmund Freud s Influence On Psychology - 751 Words

Sigmund Freud was born, May 6, 1856, and died 23 September, 1939. He was beyond a doubt one of the founding fathers of modern psychology. Sigmund Freud examined the human mind more in depth than anyone before him. His contributions to psychology are immeasurable. He was very influential throughout the twentieth century. His theories, and research have influenced not only psychology, but many other areas of culture, including the way people raise their children even today. Freud influenced language and embedded it within the modern vocabulary of today. Words like: anal (personality), denial, libido, Freudian slip, repression, cathartic, and neurotic are just a few of the terms he created that are still widely used. Freud held the belief that when explaining our own behavior, we rarely give an accurate account of our motivation. It is not because we are intentionally lying. Although people are good fooling others, they are even better at fooling themselves. The rationalizations of our conduct are actually disguising the real reasons. His life’s work was spent predominately trying to find techniques of circumventing this camouflage that hides structure and function of the personality. Sigmund Freud really gained substantial recognition with his first book, co-authored with Josef Breuer, â€Å"Studies in Hysteria.† The book is based on a new theory that physical symptoms often surface as the result of repressed events. Not only did this new theory change the direction of Freud’sShow MoreRelatedSigmund Freud s Influence On Psychology1131 Words   |  5 PagesSigmund Freud By Sarah Kaden Sigmund Freud was born in Frieberg, Moravia, in 1956. Four years later, his family moved to Vienna, where he would continue to live and work for much of his life. He was a brilliant student and entered the University of Vienna when he was seventeen, with a plan to study law. However, he decided to study medicine, where his subjects included philosophy, physiology, and zoology. He graduated in 1881 with an M.D. He married Martha Bernays in 1886, and had six childrenRead MoreSigmund Freud s Influence On Psychology1115 Words   |  5 PagesSigmund Freud was born in Frieberg, Moravia, in 1956. Four years later, he moved to Vienna, where he would continue to live and work for much of his life. He was a brilliant student and entered the University of Vienna when he was seventeen, with a plan to study law. However, he ended up deciding to join the medical faculty, where his studies included philosophy, physiology, and zoology. He graduated in 1881 with an M.D. He married Martha Bernays in 1886, and had six children, the youngest of whichRead MoreMoore 1. Kristen Moore. Mrs. Kristy French. English Iii1443 Words   |  6 Pagesthe Relevancy of Freudian Psychology When one unintentionally says something that reveals their thoughts, this is known as a Freudian Slip. When one is being uptight and hostile, they are said to be acting â€Å"anal.† If one witnesses something embarrassing, they claim they hope to repress the memory. If one is a moody, maladaptive worrywart, they are said to be neurotic. All of these common colloquial terms go back to a 19th-20th century psychologist named Sigmund Freud. Freud published a myriad of theoriesRead MoreSigmund Freud s Life Of Psychology And Psychoanalysis1330 Words   |  6 Pagesonly if is related to psychoanalysis said Sigmund Freud, a pioneer in the world of psychology and psychoanalysis (Sigmund Freud - Life and Work.). Freud had a passion for the mind. Not just the mind of the average man but also the minds of the sick and tortured souls. He built his life around knowledge and manipulation of others minds to give them peace and reach understanding. Though he has been condemned as a cult leader and a fraud, Sigmund Freud is undisputedly the most influential personRead MoreSigmund Freud s Theory Of Psychoanalysis1339 Words   |  6 PagesSigmund Freud Biographic Description of Sigmund Freud Sigmund Freud was born on May 6, 1856 in Freiberg (currently known as Czech Republic). Freud is best known as the founder of psychoanalysis, which entails a scientific analysis of unpacking unconscious conflicts based on free associations, fantasies, and dreams of the patient. He was among the greatest psychologists of the 20th century, and his legacy lasts up to now. While young (4 years old), his family relocated to Vienna where he lived andRead More Sigmund Freud Essay796 Words   |  4 Pages Sigmund Freud In the 1920s, the world was changing dramatically. Underground salons were built, new architecture was used and modern dance was introduced. If it were not for certain people, the world would not be the way it is today. In the twenties, new theories and ideas in science and psychology were being presented daily. Sigmund Freud changed the world of psychology by presenting new and controversial ideas on psychology and having his theories published. Freud broke cultural boundaries asRead MoreSigmund Freud And Humanistic Theories Of Psychology1636 Words   |  7 PagesIntroduction The reading of personality has a thick layer of theories in psychology and is one of the most important fragments of psychological history to this day. This paper will compare and contrast the differences between the great theories of the psychodynamic theory from Sigmund Freud and the humanistic theory from Carl Rogers. These two theorists have different views of how personality is developed, with both theorists influencing the world of psychological personality to this day. DisputesRead MoreFreud And The Unconscious Mind997 Words   |  4 PagesFreud and the Unconscious Mind Known widely as the Father of modern psychology, there is not a scholar in the current history of psychology that has been so widely debated, criticised or had as much influence on our current ways of thinking and understanding layman’s psychology as Sigmund Freud. To put into context his vast influence, consider the term ‘Freudian Slip’ a phrase so innocuous yet extremely telling of the vast influence of Sigmund Freud on our everyday life. Freud represents a layman’sRead MoreSigmund Freud And Its Impact On 20th Century Ego Psychology Essay1518 Words   |  7 Pages Sigmund Freud, Psychoanalysis and the impact on 20th Century Ego Psychology Meghan Laubengeyer Temple University Psychologist, psychoanalyst, doctor of medicine, and author, Sigmund Freud’s contributions to the world of science and psychology were far from limited. The self and widely regarded scientist was born in Friedberg in 1856 where he lived before moving to Vienna, Germany, where he would later produce founding revelations at the birth of psychology as a scienceRead MoreThe Theory Of Personality Psychology1019 Words   |  5 Pageslike a big stew mixed with emotions, behaviors, and patterns of thought that truly define a person. Personality Psychology is the study of these different patterns among a group of people or culture. The studies of psychology started from Hippocrates’ theory that argues that personality traits are based on four different sections. This heavily influenced modern personality psychology. Three important psychologists helped shape the way humans define the term personality. Alfred Adler is one of these

Haiku Condensing Experience to 3 Brief Lines

Haiku is an unrhymed, syllabic literary form adapted from the Japanese: three lines of five, seven and five syllables. Because it is so brief, a haiku is necessarily imagistic, concrete and pithy, juxtaposing two images in very few words to create a single crystalline idea. The juxtaposed elements are linked in Japanese by a kireji, or â€Å"cutting word† — poets writing haiku in English or other Western languages often use a dash or an ellipsis to indicate the break or cut between the linked imagery. The roots of haiku stretch back to seventh-century Japan, but it found its modern form in the 17th century when Matsuo Basho took up the form. By the end of his life, Basho had created more than 1,000 haiku poems. The form did not migrate into Western poetry until the 19th century after Japan’s harbors were opened to European and American trade and travel when several anthologies of haiku were translated into English and French. In the early years of the 20th century, the imagist poets adopted the form as an ideal poem, writing what they called â€Å"hokku† in the three-line, five-seven-five pattern. Midcentury Beat poets like Jack Kerouac and Gary Snyder were also enamored of the haiku form, and it has flourished in contemporary poetry, particularly American poetry. The American writer  Richard Wright, most known for the novel Native Son, riffed on traditional haiku subject matter and used the form in themes that included surrealism and politics. Wright died in 1960, but in 1998 Haiku: This Other World was published, and it contained 817 haiku poems that were written during the last year and a half of his life. The Beat poet Allen Ginsberg did not write haiku, but he created his own variation of it, called American Sentences, which are one sentence, 17 syllables, brief but evocative. These American Sentences are collected in a book, Cosmopolitan Greetings (1994). Because the form has been brought into English from Japanese, a language written in characters, in which a haiku appears on a single line, many poets writing haiku in English are flexible about the syllable and line counts, focusing more on the brevity, condensed form and Zen attitude of haiku. Traditional Japanese haiku requires a seasonal reference, or kigo, drawn from a defined list of words pertaining to the natural world. The related short form of senryu is distinguished from haiku as being concerned with human nature or social and personal relationships.

Essay Armor of Ancient Rome - 3050 Words

Armor of Ancient Rome Ancient Rome expended a great deal of economic resources and effort upon conquest and expansion through military means. The role of armor was fundamental in this expansion as it played a significant role in the success of the Roman armies on the battlefield. There were three common requirements for armor construction throughout its history: The first was that armor had to be flexible enough to allow the wearer freedom of movement; second, it also had to be lightweight enough to be worn without tiring the wearer while providing protection against opponents weapons; and third, armor had to be cost effective. These three aspects influenced the evolution of Roman cuirass (lorica) design throughout Rome’s†¦show more content†¦Further reorganization occurred after the civil war of A.D.69, when the victorious Flavian dynasty dispersed disloyal units. As the Empires expansion slowed, permanent borders were established. Auxiliaries patrolled the borders and legionnaires were stationed within the frontiers to act as a strategic reserve and intimidate potentially rebellious provinces. The army can be divided into two distinct parts: the legion and the auxiliary ( auxilia), with a marked social division existing between the two. Only Roman citizens could become legionnaires, while auxilia were composed of non citizens recruited from Romes client states and tribes. These legions were supported by the non citizen auxilia consisting of infantry cohorts and cavalry (alae). A legion consisted of around 5,000 men which were mostly heavy foot soldiers. However, it is only possible to attempt a rough estimate of the men who constituted a legion. It has been estimated that the total number of Roman troops, including legions and auxilia, numbered more than 300,000 during the first century A.D. It has also been assumed that the legionary and auxiliary troops were equipped differently. This notion is based on evidence from a single source, Trajans column, whic h shows clear distinctions between legionary and auxiliary equipment. The early view put forward by historians such as Webster was that the equipment issued to legionnaires was remarkably uniform throughout theShow MoreRelatedA Day in Ancient Rome1415 Words   |  6 PagesIf I had to choose an ancient time or civilization to live in I would choose Rome. I would choose Rome because I find their lifestyle to be more down to earth then most other ancient civilizations, specifically the Greeks. Their artwork, building, and excellent military are major points of interest to me. Further, in examining what daily life would be like for me in that time I chose to research both the life of a patrician, or upper class man, and the life of a soldier. In the following paragraphsRead MoreWho were the Roman Gladiators? Essay813 Words   |  4 Pages Gladiator The gladiators where the pro football players of their time. They fought in arenas for the people of Rome’s entertainment. This research paper will tell you all about the gladiators of Rome, the names of the gladiators, their classes and who they are. We will also discuss how the gladiators obtained their freedom. What is the gladiator? The gladiator is a person who was often a slave or captive of war. (Gladiator). They often fought to the death. Most of the time theyRead MorePax Roman A Time Of Peace And Learning1459 Words   |  6 Pagestheir commerce and also refine their art. With peace, the romans spent less time focusing on war and more time focusing on the arts. History remembers the legendary Roman legions as the one of the most deadly and successful fighting forces in the ancient world. Even today, stories of their great success and invincibility in the face of their enemies are still known. At the height of their empire, the Romans were able to conquer a vast empire that stretched over three continents and maintain t powerRead MoreAncient Rome And Its Effects On The World1553 Words   |  7 PagesAncient Rome was built on hills, the people living on the top of the hills, and farming closer to the bottom. The climate of Ancient Rome was humid and cool and ranged from 55 to 95 Fahrenheit year round. The Alps to the far north of Rome protected them from threats coming from North Europe, while not isolating them on the peninsula. Being on the Italian peninsula was useful for trading and sailing to other areas in the Mediterranean to conquer land. Rome did not trade as much as some other civilizationsRead MoreGreek and Roman Military Influences in Modern Warfare850 Words   |  3 Pagesbenefitted from the principles of ancient Greek and Roman warfare by studying the ancient battles, tactics, and use of supplies to develop effective military plans. Current militaries study and debate historical turning points of the ancient battles to understand how the leaders planned and executed battles. The empires’ growth was due in part to the might and successes of their military. The strength of their militaries came from many factors including their use of armor, weapons, and military tacticsRead MoreRoman Empire vs. Mongolian Empire Essay1405 Words   |   6 Pagescould be traveled on quickly and equipment along with them. When on large battle fields they had to be able to communicate. This was done with the invention of codes and signals. Armor was another advancement that was made by the Romans. The Mongols were very effective due to their mobility. They had light armor and well trained with bow and arrows. They would use advanced military tactics to take down armies larger than their own and they had made strides in mobility. The army was given driedRead MoreEvolution Of The Purpose And Power Of Roman Military1701 Words   |  7 PagesEvolution of the Purpose and Power of the Roman Military In the lifetime of Rome, from a monarchy to a republic, and also its final days as a empire, it has shown to be one of the world s most powerful military forces against almost any enemy it faced, despite the losses that followed. Also that in the history of Rome has show to use the military as an instrument of power to gain leverage in the political status and standing of Rome. Throughout its history and different tactics it used, the Roman ArmyRead MoreThe Gladiators of Rome983 Words   |  4 PagesTHE GLADIATORS OF ROME In ancient times, the Romans enjoyed watching others get hurt, or even die in the form of Gladiator matches. Most Romans watched these fights in an arena. An arena is a central stage used for sports or spectators. Usually, people paid to watch these fights but on special occasions, the entire event was sponsored by one elite – wealthy Roman and the tickets were given to the general public for free. Although Gladiator fighting might seem barbaric to us today, in theRead MoreThe Similarities And Differences Between The Greeks And Romans Essay1406 Words   |  6 PagesThomas Jefferson once stated that â€Å"every citizen should be a soldier. This was the case with the Greeks and Romans†¦Ã¢â‚¬  and Jefferson was correct, considering that both ancient civilizations were very much entwined with their military. The Ancient Greeks and Romans were and are still considered some of the most renowned and well-known early European civilizations, who brought to light many new advancements ranging from politics to philosophy to warfare. Considering the status of both civilizationsRead MoreEssay Roman and Spartan Warriors1265 Words   |  6 PagesIntroduction Ancient Greece, Sparta especially, and Ancient Rome were best known for their military tactics and strategies. In the Greek city-state Sparta, military went as far as making every male citizen a hoplite, warriors of Ancient Greece, and go through a mandatory training program, agoge, or put through public humiliation (Park and Love). It is impossible to say that both Rome and Sparta neglected the idea of implementing warfare into their daily lives. Ancient Sparta was the head

Pepsi Summer Project Report - 12738 Words

EXECUTIVE SUMMARY I, Sushant Rai, feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is â€Å"ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO†. The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes, in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab, and asked selected questions to the Distributors and retail outlet owners who were†¦show more content†¦Major strides in technology have considerably shortened time amp; distance. New products are launched amp; astonishing pace are available worldwide in a short time. Communicating ones media are proliferating new distribution channels amp; formats keep appearing. Competitors are everywhere amp; hungry. Marketing Mix : ( 4Ps OF MARKETING) Marketing mix is a by-product of customer oriented marketing approach. After identifying the market amp; gathering the basic information about it, the next step in the direction of market programming is to decide upon the instruments amp; the strategy for meeting the needs of the customers amp; challenges of rival sellers. According to W.J. Stanton, â€Å" Marketing mix is a combination of four elements such as product, pricing structure, distribution system amp; promotional activities used to satisfy the needs of an organization’s target market amp; at the same time achieves its marketing objectives. Every business enterprise has to determine its marketing-mix for the satisfaction of the needs of the customers. Marketing mix represents a blending of decision in four areas product, pricing, promotion amp; physical distribution. These elements are inter-related, because decision in one area usually affects action in the others. Marketing mix is marketing manager’s instrument for theShow MoreRelatedTips about Investing in the Stock Market Essay1199 Words   |  5 PagesWarren Buffet once said â€Å"Risk comes from not knowing what you are doing† (Warren Buffett Quotes). With that being said, I would invest in for this project. First I looked at my old notes from my previous personal finance classes to see if I could find any tips about investing in the stock market. The result was learning that it is best to invest in companies with products you use on a daily basis and to see the long term stock prices of those companies. With that I started coming up with a listRead MoreWhen You Think Of The Beverage Industry, There Are Several1661 Words   |  7 Pageswhich refers to the threats that new competitors have on an existing industry. While there lie thousands of different types of soft drinks in the world, Coca-Cola has a much lower pressure rating against the threat of any new entrants. In addition to Pepsi, Coca-Cola has a strong enough brand name as well as exceptional distributing channel that helps sets itself apart from other competitors. Another barrier that many industries cannot compete with Coca-Cola in is the expenses of labor, operational vehiclesRead MorePepsi Project Report13786 Words   |  56 PagesA SUMMER TRAINING PROJECT REPORT ON â€Å"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS† SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR Read MorePepsi Atom Essay5966 Words   |  24 Pagesï » ¿A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai â€Å"A study to understand market acceptability of Pepsi Atom† under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide Read MorePepsico Organizational Behavior Project3444 Words   |  14 Pagesare greater than the outputs. Employees will expected to respond to this is different ways, like de-motivation, reduced effort, becoming disgruntled, or leaving the company. * Goal Setting Theory The goal setting theory is the focus of this project therefore it is discussed in details through the literature review. Goal Setting Theory is stated under the contemporary theories of motivation, the theory is defined as â€Å"Specific and difficult goals, with feedback, lead to higher performance†. ThisRead MoreMarketing Mix of Fanta6196 Words   |  25 Pageshas been prevalent in India for very long time now. Fanta orange is distributed everywhere i.e. throughout the country where as other two are distributed only in selected cities. New Flavors International soft drink companies such as Coca-Cola and Pepsi Co. are attempting to enter the Indian market by attempting to bottle their national drink, coconut water. Such companies face fierce competition from the traditional players and will focus their attempts to create a presence in the market by usingRead MoreValue Propositions And Mission Statements Or Visions Are Very Common Amongst Large Organisations Essay2520 Words   |  11 Pagesthis report, the value propositions of six organisations within three industries will be analysed. The first of these industries is the telecommunications industry, which aims to create systems that enable the transmission of messages over various distances electronically, (‘Telecommunications Industry’, 2014) for which the businesses chosen are Vodafone Spark. The second industry is the beverage industry, which includes those who make and sell drinks other than water for which Coke Pepsi willRead MoreHuman Resource Management And Corrective Measures3007 Words   |  13 Pagesdownsizing, that reduction in expenses may be the best solution to cut costs not cut the training budget and develop the skills of staff or motivate employees or make corrections required to do wrong company and develop incentives and project management programs. Coca-Cola and Pepsi-Cola have been evaluated as best companies in the field of employers in the world and job satisfaction for employees and the dissemination of good culture in the workplace to motivate staff and understanding between the administrationRead MoreImpact of Celebrity Endorsement on Consumer Buying Behavior with Respect to Soft Drinks8005 Words   |  33 PagesA Grand Project on Impact of Celebrity Endorsement on Consumer Buying Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I, hereby, declare that the Comprehensive Project report Project titled, â€Å"Impact of celebrity endorsement on consumer buyingRead MoreSupply Chain Management of Pepsi10053 Words   |  41 PagesDissertation Report On â€Å"A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna† At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll:

The Most Disregarded Fact Regarding Essay Topics Scholarships Explained

The Most Disregarded Fact Regarding Essay Topics Scholarships Explained In cricket, two forms of matches are played. You may even check out several reviews and after that opt for the business which best suits your requirements and inexpensive budget. It is essential that you start early if you're planning to submit an application for academic college scholarships. A minumum of one parent should work at home. Things You Won't Like About Essay Topics Scholarships and Things You Will Explain what would make you need to visit school in the summertime. MP3 music needs to be free. Kids ought to be able to vote. Now the true fun begins. The very first thing which you want to do is decide just what you wish to write about within the guidelines of each school to which you're applying. If you'd like to help your son or daughter understand how causal relationships work, you can get some helpful cause and effect worksheets here. Women and men aren't equal in biological terms in rega rds to comparing their strength. For some of them you will require help, while others it's possible to write all on your own. For instance, you ought to keep the readers in mind as you select arguments to back up your position. You don't lose marks for the incorrect answer and you might get lucky and earn a few more points. At the exact same time, detecting cause and effect relationships isn't that easy in regards to the selection of a fantastic cause and effect essay topic. Take your time to cautiously examine our cause and effect topics list till you locate a prompt that you're excited to write about. Year round school isn't a good idea. Many candidates realize that they don't have enough time especially in the reading and writing sections. You've got to compose several academic papers over the duration of a year. The school day needs to be shorter. Each paragraph of the human body has to have a single point and be supported by three or four sub-points. If, for example, you're writing an essay on training a dog in 5 steps, do not incorporate the initial 3 steps in one paragraph and your own personal knowledge in the conclusion. Although having the ability to write persuasively can look like a challenging thing for children to learn, remind them that everyone has valid opinions. To start with, it's really hard to formulate a single sentence, when writing. Does anybody have any advice for the essay. Your kid was requested to compose an essay as part of a school project, or as a sort of essay contests for children, and you might find it tough to think of persuasive essay topics. Keep in mind that each teacher evaluates writing according to unique facets, and authentic topic will certainly make you paper stick out! If you discover that the writer did not provide just what you expected, request a revision, and we'll make the corrections. After you inform us about all of the paper information, we'll begin trying to find a proper writer for your paper. Nowadays it is quite hard to locate a trustworthy essay writing service. Writing quality essays is the principal use of our services. Inspiration to make your own advertising or media argumentative essay topics isn't tricky to discover. When it has to do with writing an argumentative essay, the most essential matter to do is to select a topic and an argument which you can really get behind. There are a couple of easy guidelines to follow as a way to be in a position to compose a fantastic persuasive essay. Our site features custom writing help and editing aid.

Nutrition for Sport and Exercise

Question: Discuss about the Nutrition for Sport and Exercise. Answer: Introduction and Energy Requirements Clients Details Gender: Male Age: 24 years Height: 6 feet or 1.82 meter Weight: 74 Kg Occupation: Professional Player Sport: Tennis Level: County Total number of hours of training: 6 Number of training sessions per week: 1 or 2 Energy Consumption: (1) Harris Benedict Equation for Resting Energy Expenditure (kcal/day) = 66.5 + 13.7W + 5H 6.8A =66.5 + 13.774 + 5182 6.8 24 = 1827.1 kcal/day where, W is Weight in kg H is height in cm A is age in years In nutritional terms, energy is defined as the ability to perform work or the capacity of doing a job. The food that is consumed through diet in meals is converted inside the body through the process of digestion to generate energy. Carbohydrates, fats and proteins are generally considered as calorigenic foods as they yield considerable amount of energy upon intake. The energy produced via dietary intake comprising of these foods is generally calculated in terms of calorie (C) or kilocalorie (kcal) or Joules (J). One gram of carbohydrate or protein is generally responsible for generating 4 kcal of energy while one gram of protein normally yields 9 kcal of energy (2). Metabolism is a vital bodily process that ensures the health and well being of an individual through maintenance and building of tissues in addition to production of energy. The metabolic processes normally comprise of two synergistic processes of anabolism and catabolism where the food materials are at first degraded to yield energy on one hand and simultaneously the ingested food materials are utilized by the body cells to provide strength and vitality and facilitate tissue growth. Two parameters including the basal metabolic rate (BMR) and resting metabolic rate (RMR) are normally used to define the energy requirements of a person specific to a given condition and also depending upon the type of work performed. Age, height, weight, gender and clinical condition of the individual are among the factors affecting the energy requirements in a person. Basal metabolic rate (BMR) is defined as the energy expended by a person while at rest in the post absorptive state and in a neutrally temperate environment. BMR is crucial to the proper functioning of the vital organs. BMR tends to decrease with age and reduction in the lean body mass and increase with the rise in the muscle mass. Extrinsic variables ranging from diet, habitat, temperature and net primary productivity seem to affect BMR as well (3). Another term called the resting metabolic rate (RMR) is often used interchangeably with BMR. Resting metabolic rate is the energy required by an organism to survive in absence of any activity. RMR is a crucial component of energy expenditure and contributes a maximum of it (around 70%). Factors that affect BMR also affect RMR. Muscle mass, small regular meals, pregnancy condition an intake of supplements increase RMR while age, genetics and crash dieting regime decrease the RMR. RMR differs from BMR in that conditions measurement pertinent to RMR may be altered by and defined by circumstantial limitations. Therefore measurement of RMR as an estimate of daily expenditure seems to be more accurate. Fat fee mass acts as an important determinant for RMR and is attributed as a marker of energy intake and depict a physiological signal for hunger. Research provides evidences that RMR may have future implications for energy homeostasis, appetite and obesity (4). The specific requirements for the tennis sport, combines the skills of anaerobic system including the speed, agility and power along with higher aerobic capacities. Tennis has been recognized as an explosive sport depending upon strength, power and speed. In case of the competitive tennis athletes the work to rest ratios typically between 1:3 and 1:5. The competitive male athletes are found to maintain body fat of -1 is incurred. For dietary recommendations pertinent to tennis players, a high carbohydrate diet between 6-10 g.kg-1 is suggested in order to ensure sufficient glycogen stores. Protein intake content for tennis players undergoing training at a high intensity and duration on a daily basis has been estimated to be approximately 1.6g.kg-1.day-1. Dietary fat intake has been suggested not to exceed 2 g.kg-1.day-1. For every change over in mild to moderate climate of 27?C, 200 ml of fluid containing electrolytes is suggested. However for temperature 27?C, fluid intake of 400 m l is recommended. For match playing exceeding 2 hours, ingestion of 30-60 g.hr-1 of carbohydrate ingestion is advised (6). The calorie consumption and the amount of energy expended through exercise play a crucial part in the athletes to perform optimally and excel in their respective games. The resting metabolic rate (RMR) is required for maintaining the bodys normal function such as respiration, thermogenesis, and digestion. The estimated RMR for the specific client is found to be 1764 kcal/day. However the information provided from the WinDiet data of 3 days from the concerned client suggest that he is consuming energy of 2129 kcal/day. Thus, he is found to expend more energy in contrast to his requirement. In this context, reference may be made of the concept of energy balance that is vital to the understanding of the bodily demands specific to a person. Energy balance accounts for the between the intake of energy via consumption of calories in the form of drinks and food and the output of energy that are used up by the body to meet the bodily requirements. The energy balance concept is based upon the laws of thermodynamics and dictates whether weight has been gained or lost or remains the same. Positive energy balance or negative energy balance impact the cellular metabolism, hormonal release and other bodily functions and is therefore considered essential to carry out the normal functioning inside the body. Further, data obtained from the physical variables of height and weight suggests that the body mass index (BMI) of the person is 22 and was found to be within the normal range. BMI is vital to assess the obesity in a person. For the body composition analysis in male tennis players, BMI has been identified as an integral factor (7). BMI has been found to be correlated with certain identified kinematic parameters that in turn were significantly correlated with the ball speed that might serve as useful guideline for the players and coaches to effectively improve their serve speed (8). References: ten Haaf T, Weijs PJ. Resting Energy Expenditure Prediction in Recreational Athletes of 1835 Years: Confirmation of Cunningham Equation and an Improved Weight-Based Alternative. PloS one. 2014 Oct 2;9(10):e108460. Sizer FS, Pich LA, Whitney EN, Whitney E. Nutrition: concepts and controversies. Cengage Learning; 2012. White CR, Kearney MR. Determinants of inter-specific variation in basal metabolic rate. Journal of Comparative physiology B. 2013 Jan 1;183(1):1-26. Caudwell P, Finlayson G, Gibbons C, Hopkins M, King N, Nslund E, Blundell JE. Resting metabolic rate is associated with hunger, self-determined meal size, and daily energy intake and may represent a marker for appetite. The American journal of clinical nutrition. 2013;97(1):7-14. Kovacs MM. Tennis physiology. Sports Medicine. 2007 Mar 1;37(3):189-98. Ranchordas MK, Rogerson D, Ruddock A, Killer SC, Winter EM. Nutrition for tennis: practical recommendations. J Sports Sci Med. 2013 Jun 1;12(2):211-4. Juzwiak CR, Amancio OM, Vitalle MS, Pinheiro MM, Szejnfeld VL. Body composition and nutritional profile of male adolescent tennis players. Journal of sports sciences. 2008 Sep 1;26(11):1209-17. Wong FK, Keung JH, Lau NM, Ng DK, Chung JW, Chow DH. Effects of body mass index and full body kinematics on tennis serve speed. Journal of human kinetics. 2014 Mar 1;40(1):21-8.

Marketing Project McDonalds

Introduction Marketing is a complex process that involves more than just promotional activities. In the contemporary business world, the need for marketing has significantly increased with increased level of competition. Marketing can be defined as a process of facilitating an exchange of something of value for something needed.Advertising We will write a custom report sample on Marketing Project: McDonald’s specifically for you for only $16.05 $11/page Learn More This implies that the marketing process is likely to come along with some costs. Marketing process is a very important part of any organization. It is therefore necessary to have a clearly designed marketing plan in order to have a successful organization. It is always necessary to understand the customer’s needs while conducting a marketing plan. Industry Analysis In the current world, the food retail industry has significantly developed. Many players have entered into the market , which has led to rise in the level of competition in the industry. There are several international corporations which are engaged in food retail all over the world. Over the past, these organizations have been engaged in stiff competition with each of them aiming at winning the highest fraction of the market share. For instance, there was a high level of competition in 1980s which was referred to as â€Å"hamburger wars†. This was characterized by price battle which led to a significant fall in prices. In the contemporary world, the level of competition has significantly increased which has led to intensification in competition in the industry. There are several competitors in the food distribution industry in the world. Some of these includes the Burger King, Wendy’s International, Inc., Jack in the Box, Checkers Drive-In Restaurants, Sonic Corporation, White Castle system, Whataburger, CKE Restaurants, Doctor’s Associates and YUM Brands (Africa Awards for En trepreneurship, 2011: par 20). However, these organizations are in most cases engaged in numerous lines of products. Some does better in some while some are better in another line. However, some lines pose a high level of competition.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Company Background McDonald’s is one of the most successful businesses across the world. This corporation is owned by a group of people who comes from all over the world. Among these people are the Muslims and the Arabs. McDonald’s is a neutral corporation which is independent of religious or political interference. McDonald’s is owned by Arab and Muslim business men in Arabian countries (McDonald’s, 2011: par 3). These individuals are responsible for the operations of this corporation in these countries. McDonald’s is the world’s top leading organization in the food ser vice industry (McDonald’s, 2011: par 1). The origin of this corporation can be traced back in 1930s when it started showing good performance in the market. With time, the organization continued with a progress. In its early stages of development, some of the main foods produced were cheeseburgers, hamburgers, shakes, French fries, apple pie and soft drinks (Africa Awards for Entrepreneurship, 2011: par 3). In 1960s, the company recorded a significant boost in the level of its performance. In 1965, the organization offered its shares in public at a price of $ 25.50 each (Africa Awards for Entrepreneurship, 2011: par 5). This was one of the major steps in the process of taking off. Soon after the launch of these shares, the prices shot up to $30 per share. Over the past, the company has encountered a high level of competition from its competitors. This has severally threatened the performance of the organization. However, the company has managed to retain its high level of perf ormance. For instance, the company was faced by a major challenge in 1980s during the hamburger wars. This battle was between various companies in the hamburger chains. During this period, McDonald’s intensified its advertisement campaigns. During this period, the market was characterized by aggressive advertisement campaigns and cut of prices. This reduced the level of returns significantly for McDonald’s. However, McDonald’s market share continued to expand during the time (Africa Awards for Entrepreneurship, 2011: par 7).Advertising We will write a custom report sample on Marketing Project: McDonald’s specifically for you for only $16.05 $11/page Learn More McDonald’s has a very close examination of the need of its customers. In connection to this, the company planned to diversify its menu in order to suit the changing needs of its customers. As a result of these changes, company introduced chicken McNuggets in 1983 (Africa Awards for Entrepreneurship, 2011: par 8). By the end of the same year, McDonald’s managed to emerge as the second largest chicken retailer in the world. This marked a tremendous growth soon after introduction. One of the strengths of McDonald’s is the fact that its employees are very efficient in their jobs (Africa Awards for Entrepreneurship, 2011: par 9). This had a significant contribution in performance of the organization. For instance, it reduced the operational expenses. As a result of increased employees’ efficiency, McDonald’s to lower the prices of its key products (Africa Awards for Entrepreneurship, 2011: par 11). In 1960s, McDonald’s high level of performance can be attributed to the organization’s skillful marketing and flexibility on response to customer’s demand. With time McDonald’s continued with its expansion where it opened several new restaurants in the region. For instance, the organization was o pening its 1,000th restaurant in 1968 (Africa Awards for Entrepreneurship, 2011: par 12). During this period, the chief administrative and president of the company was Fred Turner. The company also has a global presence and is considered a market leader in the global market. This simplifies the marketing process. One of the main weaknesses of the company is that it faces high price competition or price wars with its competitors. This leads to reduction in the profit margins. Another weakness with McDonald’s is that it uses advertisement strategies which targets children. This denies the company a chance to reach many people. Marketing Strategy or Problem Marketing Strategy Overview Marketing Strategy Statement In the contemporary business world, the market is characterized by a very high level of competition. In order for any organization to survive in such a market, there is a need to have an effective marketing strategy. As already noted, the food retail industry in the wor ld has been similarly faced with a very high level of competition. In order for any corporation to survive in such an environment, it must employ the most effective marketing strategy. In this case, the aim of this strategy is to increase the level of sales in hamburger. This type of food product faces a high level of competition in the market. This has threatened its performance in the market. This strategy is aimed at helping in increasing the level of sales of this product.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives The main objective of this marketing plan is to increase the level of the sales of the McDonald’s hamburgers. From the results released towards the end of the year 2010, the sales rose by 4.8 per cent (Sodersmith, 2010: par 1). This increase was significantly attributed to addition of new items in the menu. In other words, very little of this increase can be attributed to sales from the existing products. Therefore, this strategy aims at increasing the level of hamburger sales by 4% by the end of this year. This strategy is also aimed at increasing the company’s market share for hamburgers. Currently, McDonald’s is facing a very high competition from Subway. Subway is increasing its stores across the world rapidly. Therefore, the objective of this strategy will be to help the organization in retaining its performance. Despite of the high level competition, McDonald’s still remains ahead of Subway in terms of revenue with each recording $24.1 bi llion and $15.2 billion respectively in 2010 (Casestudyinc 2011: par 1). Market Share for Top performing restaurants 2002 1997 McDonald’s 7.3% McDonald’s 7.8% Burger King 3.0% Burger King 3.6% Wendy’s 2.4% Taco Bell 2.2% Subway 1.9% Pizza Hut 2.1% Taco Bell 1.9% Wendy’s 2.1% Table 1. Market Share for different restaurants in 1997 and 2002. (Stewart, 2010: 20) The table above indicates that McDonald’s has a significant market share. The company’s market share was 7.8 percent in 1997. Due to increased competition, this level fell to 7.3 per cent in 2002. Strategic Marketing Components In order to achieve these goals, several components of strategic marketing will be integrated. These will facilitate in realization of the above objectives of the marketing strategy. Branding Branding is one of the most important activities which can significantly determine the success of a particular organization. This is because it helps in cr eation of a unique name which differentiates a company’s products from those produced by its competitors. This exercise plays a pivotal role in attraction and retention of customers in a competitive environment as well as winning their loyalty. However, the success of a brand will largely depend on the effectiveness of the branding process. In order for our company to sell the new product successfully, we need to have an effective branding strategy. In the current business world, the level of competition has significantly increased. Similarly, the level of competition in the food retail industry has also increased. Bearing this in mind, there is a need to come up with a branding program in order to win more customers in the market. In this case, McDonald’s company faces a big challenge in the hamburger market which is faced by a very high level of competition. The organization has a well developed reputation for its performance all over the world. As already noted, the company has also managed to conduct a close observation on the need of its customer’s hence managing to retain high level of consumer satisfaction. These achievements will significantly improve the effectiveness of the branding process. Online branding will be of great importance in this case. In order to convince our potential customers about the quality of our company’s hamburgers over our competitors’, we need to use attractive images of the new product which can easily capture the attention of our potential customers. We are also going to consider the traffic such that the message reaches the right people. Otherwise, the effectiveness of the whole exercise will be impotent. It is important to present on the website something that potential customers can see and believe (Randall 2000: 15). This image will be set that it will be moving across the page. This will significantly help in attracting the attention of our potential customers. SMS Interactive This is one of the most recently developed online advertisement method which can significantly help us in creating our brand. In our case, we are targeting families in all the middle and upper class. The SMS interactive method will help us to increase the level of sales of our hamburgers to this group. According to Face Media Digital (2011: par 5), this method assists a business to engage directly with its potential customers through their mobile phones and getting the feedback instantly. This method will be very useful because it is more cost effective than the traditional methods of advertisement. Therefore, we are going to save a substantial sum of money for the organization. In this method, it will be easier to take queries from consumers. In the process, the company will be able to increase the level of sales. The SMS Interactive combines various marketing communications tools which significantly help in development of an organization’s brand in a most efficient way. Through th is method, we shall be able to read our responders mobile numbers which we can use in exchange of information about the product. This will help us in cultivating loyalty from our potential customers. This method will also help us in concentrating on the traffic which we are targeting in the market. Again, this will also help us in conserving financial and time resources by only investing with potential customers. In order for any business to able to sell its new product, it must be able to advertise and promote it (Business Resource Software, not dated: par 3). These exercises will be of great significance in our case. We are going to apply the push strategy. As the level of competition has increased in the market, we are going to use this method to push our new product into the market. In brand development, communication also plays a pivotal role in promoting the effectiveness of the exercise. One of the main methods of communication to be used will be SMS. This method will help us to reach our potential customers in the shortest time possible. Another advantage of this method is that we shall be able to get the feed back from our customers. This close interaction will help us in creating a strong brand for the Premier Portraits. For instance, we shall be able to convince our client on the quality of our new product. Another important method of communication which will be useful in this case is through email messages. This is another cost effective method that will help us in reaching our customers very fast despite of their geographical locations. This will also enable us in reaching our customers wherever they are. Budget This program will involve competition with already established organizations. Playing in the major league is more expensive than playing in the minor league. This implies that we have to make adequate investment in branding in order to compete successfully in the market. This program will involve an external company which will provide SMS Interactive services. It will also involve the internal branding through our website. Image Positioning In order for any product to be successful in a competitive market, it should cultivate a good image from the potential consumers. We intend to build an image of high quality and low priced product. In such combination, we shall be able to win customers from our competitors. The Target Market The main target market will be both new and existing markets that have recorded low level of performance. In this case, we are targeting families since they are potential customers for our hamburgers. Through collection of adequate information, we shall be able to calculate the consumer’s lifetime value. This calculation will be of great significance as it will help us in estimating the dollar value associated with our customers. This will play a pivotal role in making some critical decisions. By concentrating on these market areas, we expect to increase our market share for hamburgers significantly. Sustainable Competitive Advantage (SCA) In order to be able to come up with an effective marketing strategy, it is necessary to have a sustainable competitive advantage. The competitive analysis gives an analysis of the service or product’s position in the customer’s mind. According to the Business Software Resource publication, it is very vital for the company to know its competitors. In order to be able to compete with its competitors, the company should be aware of its competitor’s strengths and weaknesses. It is through this understanding that the company will be able to formulate strategies to overcome their competitors. McDonald’s hamburgers have been strong compared to those provided by their competitors. McDonald’s has managed to retain its competitive advantage through out its products line. One way through which a company can do this is through differentiation. Differentiation makes the company’s products to appear unique from similar products provided by their competitors. By having a close examination of changing consumer needs, McDonald’s has managed to modify its hamburgers accordingly. This differentiates it from the one provided by its competitors. Marketing Tactics Product Issues In the food industry, products have become so homogeneous that it becomes difficult for consumers to differentiate. In order to solve this problem, we are going to differentiate our hamburgers from those provided in the market by our competitors. This will help our consumers in differentiating our product in terms of quality and package. Distribution Distribution is another important component in marketing plan. The company should choose a distribution method which will facilitate efficiency by making its products available to its customers at the right place and in the right time (Time and place utilities). For instance, a company may decide to make direct sales which involves sale offering using a dire ct, in-house sales through the telephone, mail or through the internet (Business Resource Software, not dated: par 8). In this case, the hamburgers will be sold through our restaurants. In case there is a need for external catering, appropriate arrangement will be made in order to deliver in required time and places. However, the company should make adjustments depending on the prevailing conditions to maximize sales. Pricing According to Westwood (2005), pricing is a key factor in marketing strategy (158). Pricing is a major factor which determines the realization of the company’s marketing objectives. Pricing significantly depends on the product portfolio, product’s life cycles and the objectives for sales turnover and the market share. At McDonald’s, pricing of hamburgers will be determined in three main ways. These includes customer based pricing, Competitor based pricing as well as the cost based pricing. Since the market for hamburger is concentrated with a large number of competitors, it will be important to consider first the prices they are offering in the market. For instance, in case we set a price that is too high, then we will most probably lose our customers to our competitors. On the other hand, setting too low prices may reduce the profit margins. Therefore, a clear understanding of the prices our close competitors are offering in the market will be of great significance in setting our prices. Currently, the share of the market of hamburger is relatively low. Therefore, we shall use a penetrating price in order to expand our market share and then increase our profitability level in the long run. However, the cost of production will be of great significance in setting this price. The price level and the quantity demanded are closely related. When the prices are very high, then the level of quantity demanded tends to be lower. On the other hand, when the prices are very low, more people tend to buy the product or service. How ever, the price at which the company sells its product or service and the quantity sold at these prices are the major determinants of the profits generated. The point above raises a very critical issue in marketing planning. If a company increases the prices of its products, it is likely going to lose its customer. On the other hand, if it lowers the prices, then this is likely going to cut down its profits. It is therefore very necessary for any company to come up with appropriate pricing procedures which are likely to maximize profits. While setting down the price levels, a company must determine cost of producing the items. For instance, a company cannot set its prices below the cost of production. However, there is a high risk of creating price wars when one company sets its process below what its competitors are offering in the same market. As already noted, one of the main problem of unhealthy competition is the pricing wars. When many players enters into the market while the number of consumers remains constant; this leads to a high level of competition as each player try to win more customers in the market (Bungert, 2003: 2). The only slogan in this case becomes the price. In this case, each company will be aiming at under pricing its competitors. Consequently, this leads to fall in prices up to unsustainable levels. In case such a case takes place, it threatens the performance of McDonald’s company. As a result of fall in prices, the company’s total returns will automatically fall. Meanwhile, the company will be forced to increase its expenses on promotion in order to retain or win more customers in increasingly competitive market. Advertising Promotions In order for any company to sell its offer effectively, it should be able to advertise and promote it (Business Resource Software, not dated; par 9). In this case we are going to use the push strategy. In this form of promotion, the company uses the promotion methods which tend to push its product or service into the market place. In order to achieve maximum results, we are going to use two main methods in our advertisement and promotions. Advertising Advertising plays a pivotal role in determining the success of an organization especially in the global market which is characterized by consumers with a diverse background and high level of competition. In advertising, we will apply several types of media to pass information to the Company’s potential customers. This method of promotion can have huge impact especially when the company is extending its services in new market network. We shall apply variety of media including printed, broadcasting and display media. Television is one of the frequently used media by many companies. One of the main advantages of using television is because it will help the company to reach a greater number of its target audience. This is more so important bearing in mind the fact that the company is involved in the global market where it may be very expensive to use other methods of advertisement. Therefore, this media lowers the promotion cost per head. Through this method of advertisement, the McDonald’s will manage to build its brand in the markets. Over the past, this method has yielded good returns through increased level of sales. Another method of advertisement which is going to be applicable to McDonald’s is the display media. This method has also significantly contributed to increasing the level of sales in various organizations. Through the display media, the company is going to use eye attracting pictures which easily attracts the attention of the targeted audience in the market. Consequently, the organization will manage to pass information more easily to the group. One major advantage of this medium of advertisement is that it is more cost effective. It does not require large sums of money like in the case of television. Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effective in reaching a wide range of audience (Trehan and Trehan, 2009: 35).This is because when advertisement is conducted through a media which covers a large number of people, it will reach them more easily. The method will help in reaching a greater number of people compared to other methods like the sales promotion. Another advantage of this method is that it is most effective in creating awareness. When the audience views a certain advert on television regularly, this increases their awareness of the presence of the product in the market. This builds their curiosity to try the new product. In this case, this method will help the company in winning new clients in new markets. This significantly helps the company to increase the level of hamburger sales. Consequently, this will lead to a gradual increase in the market share for McDonald’s hamburgers. Again, advertising helps in building customer trust through repetiti on of the main brand and product. Despite of these achievements of advertising as a method of promotion, it suffers some limitations. For instance, this method is impersonal and therefore it becomes impossible to answer the customer’s questions. However, when a product is introduced in a new market, customers usually have some questions about the product. In this case, some potential clients may be wishing to ask some questions from McDonald’s about its hamburgers. Thus, there is a need to have close interaction with potential clients in order to win them. The company will also not be in a position to understand the needs of their potential clients. For instance, it becomes difficult to pick views from the potential customers through this method of promotion. However, the level of performance is improved by integrating it with sales promotion Sales promotion One way through which McDonald’s can invite a larger figure of customers is through sales promotion. Sale s promotion can significantly help an organization in expanding the number of its customers or clients hence boosting the level of sales. In addition, sales promotion has been of great importance in creating consumer awareness. Through promotion, the company will manage to bring its potential customers to awareness of the product in the market. This method has been of great importance especially in increasing the level of market share. In some regions, most of the people may not be aware of the company’s product. In this case, it becomes very difficult to sell the product in such market. However, the company can overcome this barrier through sales promotion. This attracts customers hence increasing the level of sales. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. This method has h elped several companies in increasing the sales in their market networks (Trehan and Trehan, 2009: 57). This method has been of great importance when the company is venturing into a new market. As already noted, McDonald’s has been spreading at a very high rate. For instance, the company has been extending its products in other parts of the world in a very high rate. In such new networks, most of the people may not be aware of the company’s products. In this case, it becomes very difficult to sell a product in such a market. However, the company can manage to bring awareness to the potential customers through sales promotion. This attracts customers hence increasing the level of sales. In this case, McDonald’s will manage to expand its market despite the high level of competition. Therefore, sales promotion will significantly help in increasing the market share for the McDonald’s hamburgers. Through sales promotion, we shall be able to bring awareness abo ut our hamburgers to our potential customers. In the process, we shall be able to win them to buy our hamburgers. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. McDonald’s versus Subway Table 2. McDonald’s versus Subway. (Case study Inc. 2011) The table above gives a clear understanding of the nature of competition which MacDonald’s faces. It also helps us to understand the historical aspects in the food retail market. Electronic Commerce As defined by Bidgoli (2004), E-marketing is all about sale and purchase of goods or services through digital and electronic means (50). As argued by Aoudia (2009: par 3), internet has become the centre for conversations. Since marketing is about conversations, then internet becomes a favorable place for passing information to the c ustomers. In electronic commerce, most of business practices are conducted through computer networks. In the contemporary world, computer networks have become intensively integrated into business activities. More people can now access computer networks and therefore has become an important component in business activities. In order to reduce our operational costs, we are planning to conduct most of our transactions over the web. For instance, the corporation incurs a lot of costs through manual operations. We are intending to reduce paper work by allowing consumers to make orders online. This will also facilitate the service process. In order to maximize the level of consumer satisfaction, it is necessary to have enough information about consumers. In order to maximize the level of consumer satisfaction, we are going to use electronic means in gathering information from consumers. By so doing, we shall be able to understand our customer’s tastes and preferences. E-marketing w ill be of great significance to McDonald’s in reaching their customers. As Dart (2002) comments, internet, SMS and WAP has significantly contributed to the success of the field of marketing (par 3). The marketers are now able to reach more customers, faster, and even more effectively than before. E- Marketing channels are more direct and it is very easy to make changes depending on the prevailing consumer tastes and preferences unlike the traditional methods where it is very difficult to make such changes. Through e-marketing, we shall be able to overcome the geographical barriers. We shall be able to reach customers all over our market network without necessarily having to travel to these places. Consequently, we shall be able to reduce operational costs incurred through traveling. As a result, we will be able to under price our competitors effectively. In other words, our hamburgers will be relatively cheaper compared to those of our competitors. This will help in developin g our competitive advantage. Implementation Resources Required In order for this plan to be effective, it will be necessary for the corporation to dedicate the required financial and human resources necessary in execution of this plan. As already noted, this plan will require clear information about the customers. Although necessary information will be gathered electronically, there will be a need to have frequent field surveys in order to collect adequate information from consumers. This will require substantial funds in order to conduct such research. In order to execute this plan effectively, there is also a need to train our employees. We shall therefore need some funds to cater for employees’ training. We also require some funds to give our employees some incentives to participate in the plan. Time Line July 2011: Budget preparation August 2011: Market and competition review September 2011: Development of the product’s image October 2011: Sales promotion and creat ing awareness November 2011: Advertisement Epilogue In conclusion, this discussion has clearly shown that McDonald’s has a potential room for improving its market share in the hamburger market. From this discussion, it is clear that an effective marketing plan can significantly improve the performance of any organization. The existing marketing plan has helped the organization in selling its products to its potential customers. However, there is still room for improvement because some of its products are declining in terms of the market share. There is a great need for the company to invest more in promoting its products in order to retain its high level of performance in an increasingly competitive market. Without promotion, very few people will be aware of a particular product which is provided by an organization in the market. In other words, promotion will help the company in informing its potential customers on the presence of its product in the market. Through this stud y, it has been revealed that most of the advertisement tools applied by the organization only mostly reaches only the children. This is so threatening bearing in mind the existing level of competition. The proposed plan will therefore be of great significance in improving the company’s level of sales. Reference List Africa Awards for Entrepreneurship, 2011. McDonald’s Corporation. [Online] Available at:  http://www.fundinguniverse.com/company-histories/mcdonald-s-corporation-history/ . Aoudia, R. 2009. Learn about: e-marketing. [Online] Web. Bidgoli, H. 2004. The Internet Encyclopedia. John Wiley and Sons, New Jersey Bungert, M. 2003. Termination of Price Wars: A Signaling Approach. Germany: DUV. Business Resource Software, Inc. n.d. Marketing Plan. [Online] Web. Casestudyinc 2011. McDonald’s versus Subway – The Sandwich Hamburger battle. [Online] Available at: http://www.casestudyinc.com/mcdonalds-subway-comparison . Dart, C. 2002. E-Marketing: New Mil lennia. [Online] Available at: https://themanager.org/pdf/eMarketing_New%20Millennia.pdf . Face Media Digital. 2011. SMS Interactive. [Online] Web. McDonald’s. 2011. Absolute Truths about McDonald’s. [Online] Available at: https://www.mcdonalds.com/us/en-us.html . Randall, G. 2000. Branding: a practical guide to planning your strategy. U.K., Kogan Page Sodersmith, K. 2010. McDonald’s Releases Monthly Sales Report. [Online] Web. Stewart, G. (2010). Hamburger Wars: Burger King vs. McDonald’s. [Online] Web. Trehan, M. and Trehan, R. 2009. Advertising and Sales Management. New Delhi, FK Publications Westwood, J. 2005. The marketing plan workbook. U.K., Kogan. This report on Marketing Project: McDonald’s was written and submitted by user Lillie Quinn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.